The Architects of Defeat:
"As at almost every other turn, the campaign had chosen caution over boldness. Why did these highly paid professionals make such amateurish mistakes? In the end, it was the old obsession with pleasing undecided voters (who, Greenberg argued right up until the election, would break for the challenger) and an addiction to polls and focus groups, which they invariably interpreted through their Clinton-era filters. It appears that you couldn't teach these old Beltway dogs new tricks. It's time for some fresh political puppies. "
