how Bush's job approval could always be "plumetting" or "hitting new lows amidst unrest over suchandsuch"?
It's probably because it's rarely reported when his rating goes up. When the approval rating drops it's front page news because media outlets are anxious to pile on and drive it down. But when it's on the way up you won't hear about it. That is unless it's in the context of "This is sure to negatively affect the Presidents approval rating which had been on the way up".